Introducing Our New Distribution Strategy as Instagram Expands Into Long Form Video and Connected TV
SEGI TV plans to combine Instagram’s expanding entertainment capabilities with its upcoming streaming app relaunch to reach audiences across mobile devices and connected televisions.
The entertainment distribution business is changing, and SEGI TV is preparing to adapt new opportunities in how audiences discover and consume entertainment.
Recent developments at Instagram, including the introduction of its new long-form video format, Features, and its expansion into connected television, represent an important shift in how entertainment can reach audiences.
With Instagram introducing capabilities for programming up to 90 minutes, we see an opportunity to rethink how independent films and television programming are distributed.
A New Distribution Strategy for SEGI TV
Our plan is to reposition the SEGI TV Instagram account as both a discovery engine and a distribution destination for owned and licensed entertainment content.
Selected full length films and television programming will be made available through Instagram, while additional content will be distributed through our upcoming SEGI TV app relaunch.
Rather than treating social media simply as a promotional tool, we intend to make it an integral part of our distribution business.
Short-form content will introduce audiences to our programming, while full length entertainment will give viewers opportunities to engage with SEGI TV across multiple platforms.
Expanding Into Connected Television
Instagram’s expansion into connected television is another significant development.
As Instagram develops its presence on television screens, the opportunity to reach audiences through both mobile devices and connected televisions becomes increasingly important.
For SEGI TV, this creates the potential to combine Instagram’s established audience and discovery capabilities with our own streaming applications.
Our objective is to build a connected distribution ecosystem where audiences can discover programming through social media, watch selected full length content on Instagram, and access additional entertainment through SEGI TV’s owned applications.
Building the Next Chapter
We believe the future of independent entertainment distribution will increasingly involve combining established social platforms with owned distribution channels.
This approach will guide our efforts as we explore new content acquisitions, licensing relationships, audience development, and monetization opportunities.
As Instagram continues rolling out its new entertainment capabilities, SEGI TV will work toward positioning its content and distribution strategy to participate in these developments.
We look forward to sharing further updates on our progress, content strategy, and upcoming SEGI TV app relaunch.
SEGI TV
The Next Chapter in Entertainment Distribution.